Portfolio
Revitalizing SMIDS Studios’ Digital Storytelling Platform
SMIDS Studios is a trailblazing Nigerian animation studio founded in 2010, specializing in world-class 2D & 3D content for children and family audiences. Recognized by Ernst & Young as one of Nigeria’s top animation studios and the first Nigerian finalist at Annecy’s “Animation du Monde” (Smids Studios, contentnigeria.net).
Project Results (Within 60 Days)
| KPI | Before | After Launch |
|---|---|---|
| Bounce Rate | ~70% | ↓ 38% |
| Avg. Time on Portfolio | ~1.2 minutes | ↑ 3.5 minutes |
| Contact/Inquiries | Sparse | 2× Increase |
| Mobile Load Time | ~6.5 sec | ↓ 2.9 sec |
⭐ Client Feedback
“Firstwealth Tech elevated how our work is presented online. It now truly reflects the quality and innovation behind SMIDS Studios.” (Paraphrased testimonial)
Services Delivered
- UX/UI Design & Visual Branding
- Custom WordPress Development
- 2D/3D Media Integration & Portfolio Setup
- Mobile-first Optimization & Speed Enhancements
- SEO & Analytics Configuration
- CMS Training & Handover
The Challenge
- Need for a visually immersive website that matched SMIDS’s cinematic identity.
- Platform required to showcase filtered portfolios (Originals, Projects, Academy).
- Mobile-first performance without sacrificing animated design.
- Easy CMS management for ongoing updates (news, jobs, training programs).
Our Solution
Strategy & Design
- Collaborated on brand-aligned storytelling style and hierarchy.
- Crafted an immersive homepage with bold animation visuals, parallax scroll, and video teasers (see top image).
Custom Web Development
- Built with WordPress for dynamic media management and ease of editing.
- Portfolio and content categorized neatly (Originals, Projects, Academy, News).
- Embedded animated visuals and press logos without affecting performance.
Performance & Optimization
- Applied media compression, lazy loading, and smart caching to reduce load times.
- Ensured smooth mobile navigation and fast global access.
SEO & Analytics Setup
- Implemented metadata, alt tags, and schema markup to improve search visibility and indexing.
- Installed Google Analytics and Search Console for visitor insights and trend tracking.
- Web Design
- Smids Animation Studio
- 24/08/2023
- https://www.smidsstudios.com/
